Transform Your Marketing Game in 6 Easy Steps

Your company could be a highly established brand with an insane amount of recognition, or your local business might just be starting to climb the ladder as a leading expert in your trade. Regardless, one thing is for sure, a strong marketing strategy is the key to success. It’s something you have to work at consistently and constantly be on the lookout for new ways to spruce it up, keeping ideas fresh and tactics effective, but more importantly, it has to make people say, “I’m going to side with this guy, not the competition.” So what are some of the best ways to go about changing your dull marketing strategy into a victorious one? Transform your marketing game with these easy steps!

1.) Build a modern sales marketing team.

Why leave all the work to one person when you can divide multiple roles to different employees to achieve more in less time? Know of someone with impressive experience in search engine optimization? Let them manage it! Have a someone cover data-based analytics and operations. Establish a talented content writer, a webmaster, and a leader to hold it all together and you’ve got yourself grade-A team!

2.) Create valuable content.

Transform Your MarketingArticles, blog posts, video testimonials, success stories, promotional ads– content is king when it comes to a thriving marketing strategy. With only a matter of seconds to intrigue visitors to click on and follow your online posts until the finish, it’s important to make sure you’re giving customers information they’re interested in. Keep your content relevant to your business, be as resourceful as possible, engage in topics which interest your viewers, and embrace answering the questions they’re seeking answers to.

3.) Enhance your lead management.

Targeting your sales leads is an essential aspect of growing your business. Through lead management, you can analyze existing customers by the relationship and past interactions between them and the company which will allow you to improve your sales process. Successful lead management means knowing your ideal buyer profile, what kind of content makes them take action rather than spark a brief interest, and ultimately using such aspects to your advantage.

4.) Integrate campaigns.

Selecting where to promote and advertise your products and services has never been easier. With the multitude of options from traditional tactics to email marketing and social media, your options on where to place campaigns are numerous. Which channels can you find your target audience on? Start there, stay consistent with your look and make sure you’re able to repurpose your content for different. Use the same keywords and phrases throughout campaigns and use the right analytics to track each one.

5.) Track everything.

Keeping track of your marketing efforts will give you more insight on what’s working and what isn’t. Auditing your content on every platform you use is a great way to start seeing what posts are attracting the most attention. Figure out if your key performance indicators are helping to reach your business goals and calculate metrics such as the number of subscribers per post or how many tweets each one receives. Lastly, establish a plan as to when to update your tracking information.

6.) Engage in social selling.

Turning social buyers into potential customers is the name of this rising business game through means of creating new connections as well as sharing awesome content. Going about it as is simple as establishing your online brand, keeping an active presence, and staying connected by building relationships and gaining customer insight.

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Colleen Reddy

As a Solutions Marketing Manager at Esker, Colleen understands exactly how the pains of manual processing and paper affect business professionals. Focusing on accounts payable, sales order processing and cloud faxing, Colleen brings tips and tricks on how to improve document processing and workflow in your company.

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